Brain Campaign
The Brain Campaign was launched to help both youth and adults understand how alcohol affects All parts of the brain. When it comes to Grey Matter, it ALL Matters.
Alcohol affects ALL parts of the brain. For example
Part of the Brain |
Function |
Alcohols Effect |
| Cerebral Cortex | Processing information related to vision, hearing, touch, movement, and smell. Others are responsible for critical thinking, reasoning, and producing and understanding language. | Senses will be dulled, which can cause blurred vision, decreased hearing, and impaired smelling and tasting. |
| Prefrontal Cortex | Judgement, critical thinking and reasoning | Decrease in language, thinking, and reasoning skills |
| Cerebellum |
Balance, posture, coordination Coordinates the actions of the muscles and makes sure that the body moves smoothly and efficiently |
A lack a lack of fine-motor skills and problems with balance and coordination, such as difficulty walking and picking up and handling objects |
| Brain Stem | Controls many basic functions, such as heart rate, breathing, eating, and sleeping | Slows breathing and heart rate and lowers body temperature. This can shut down the brainstem’s functions and cause a coma. |
| Limbic System | The brain’s reward circuit, which allows humans to feel pleasure from doing things that they like. It also plays an important role in memory formation and learning | Addiction |
| Hippocampus | Processing and storing new information and experiences | Remembering becomes difficult and learning is impaired. |
Media Campaign
The campaign also includes a variety of radio Public Service Announcement to support the brain campaign message. You can click on any of the titles to access the mp3 file.
